And I have a story about a guy who’s working late instead of partying. But there are funny noises all around. And his girlfriend isn’t answering his messages. Find out what happens next in Kings River Life my favourite California online magazine. Read my latest story here.
Writers love what they do. But when it comes to making a living, how can they get paid?
Digital marketing expert Jane Friedman addressed this head-on in a fascinating talk Nov. 12 with the Toronto Romance Writers.
Friedman used examples from history and her own career to tackle the ‘starving artist’ myth from a refreshingly informed perspective. She quoted Alan Watts saying ‘A myth helps us make sense of the world.’ Writers need a new ‘myth’ to govern their careers.
For too long creatives have been sandbagged with the expectation that musicians, writers, painters and other creatives should be grateful they have talent and willing to display it for free. Friedman prefers her own myth. Art and Business can live together. The trick is using the tools available and analyzing all the factors that help people to find and want your work.
Traditional publishers may be losing market share but there is opportunity for self-publishers and small publishers. Since major publishers as well as other creative talents all use the web, what should small publishers or self-publishers do to stand out?
Distribution versus Discoverability
Friedman notes that big information companies Apple, Amazon, Google and Facebook, are dukeing it out for dominance. The biggies have a lot of reach. Authors must harness the information these four have on each of us in order to be ‘discoverable.’ Distribution has been solved. Everyone has access to the internet. Now the important thing is discoverability.
Savvy small publishers or self-publishers can learn how to control what she calls ‘distribution amplification’ in order to be discoverable.
1. Use your web site to its fullest capacity
For example, when someone googles you they should get your web site first not someone with a similar name. They should see a one hundred word description that you craft about you. Your site platform can allow you to craft that description for your main page making it easier to get your message across. You can also have separate pages for each book release and use different hundred word descriptions for each of them. These can increase your reach and help drive readers to your site.
2. Re-purpose content for multiple channels
To be visible, authors should be present on different social media sites, email, blog sites etc. How to do that and not go crazy? Re-use your content, versions of the same material can be on a tweet, a Facebook post and audio podcast, a webinar, a blog tour. Bonus: You reach different audiences while reinforcing your own messaging.
NEXT: So Long Starving Artist – Part 2. Why authors should talk about money.
So excited. For the second year in a row, torontosistersincrime.ca will be at Word on The Street one of Toronto’s signature literary events thewordonthestreet.ca, http://thewordonthestreet.ca/toronto/
There will be hundreds of author readings, discussions and activities for all ages. Our Sisters in Crime chapter will feature local authors including Karen Blake-Hall and me, Linda Cahill as well as Sylvia Warsh, A.B. Funkhauser, Lisa de Nikolits, J.A. Menzies, Sharon A. Crawford and Rosemary McCracken.
Join us at Booth WB11 at the Harbourfront Centre, Queen’s Quay West (right on the streetcar line!).
From 11:00 a.m. to 6:00 p.m. on Sunday, September 25th, we will have authors signing their books, both of The Toronto Sisters in Crime antholgies for sale including The Whole She-Bang, and The Whole She-Bang 2. There will also be some surprise goodies and a Super Special to all who visit our booth!!
|The Writer’s Bloc||Booth WB 11, Queen’s Quay West Harbourfront Centre.|
|11:00 AM||Linda Cahill & Karen Blake-Hall|
|12:00 PM||Sylvia Warsh|
|1:00 PM||A. B. Funkhauser|
|2:00 PM||Lisa de Nikolits|
|3:00 PM||J. A. Menzies|
|4:00 PM||Sharon A. Crawford|
|5:00 PM||Rosemary McCracken|
It’s free, it’s outdoors and this is the Word on The street’s 26th year. Bring the kids. There is a Children’s Literature Tent and CBC will present the TD Canadian Children’s Literature Award 2016 Shortlist from 1:20 – 2:20 p.m.
Karen Blake-Hall creates memorable personalities in her novels, short stories and novellas. Feisty Molly Jackson’s appealing strength kicks the romantic suspense novel genre up a notch in You Are Mine while ‘the scary guy’ in Your Number is Up imparts a delicious paranormal tinge to her short story in the Nefarious North anthology.
Today I am interviewing one of her most exciting characters yet, Hunter, from the short story Destiny in Villainous Vacations, A Collection of Crime Stories. Hunter is at a holiday celebration.
“Tell me why you went to the party?”
“Ted and I were in the forces together. He’d never get off my back if I didn’t show up, but the truth is I didn’t want to go. Never liked celebrating the holidays. Too much family drama.
“Your family has a lot of drama?”
‘No.” Shaking his head, he continued. “I don’t have a family. Right now I’m a lone wolf kind of guy.”
“What did you think of Destiny when you first met?”
“Wow. She smart, funny and great looking. She gets me. You know, on my most basic level. On a scale from one to ten she’s definitely a fifteen.”
“Do you believe in love at first sight?”
“I do now.”
“What do you like most about her?”
Hunter smiles, as he looks me in the eye. “She has an Irish Wolfhound. What’s not to like?”
“Describe her in one word?”
“I can do it in two words. My Destiny.”
“Now for our fast round of questions. Say the first word that comes into your head.”
“Fruit or Chocolate?”
“Coffee or Tea?”
“Go to the movies or watch TV?”
“Snuggle at home and watch TV or movies. Destiny and Barker the dog will love to do that.”
“Thanks for being here today Hunter.”
MYSTERY, MURDER AND MAYHEM. Why settle for one nefarious crime when you can have eleven?
If you like spine-chilling tales of felony, villainy and scandal, with shocking twists and thrilling turns, then you will love this new collection of edge-of-your-seat crime stories guaranteed to make you flinch.
You will not be able to put “Villainous Vacations” down. Or fall asleep after reading these gripping stories.
Re-connect with familiar authors and find new favourites in this delicious collection.
Barnes & Noble: http://bit.ly/25skeH0
Karen Blake-Hall bio
Karen’s sharp-bladed fiction cuts to the heart of the emotions driving her characters in desperate situations. When she’s not crafting thrilling romantic suspense stories, she can be found drinking tea with friends, crocheting or making jewelry.
She is a member of Sisters in Crime, Romance Writers of America, Toronto Romance Writers, Crime Writers of Canada, and Writing Community of Durham Region.
Please visit her at: